The law is a jealous gooomah
Cute post from Larry Bodine about what lawyers can learn from The Sopranos about marketing:
- You must keep revenue going up. If you stand still, you'll lose clients through attrition and the boss will cut your points
- You must develop new business as a team, because nobody succeeds without a crew. You need a capo, soldiers and associates.
- Remember to say "thank you" to your referral sources and allies. Everybody likes a little gabagool, and it doesn't hurt to give them a taste to begin with.
- A meal is an excellent place to conduct business. Think of all the times Tony would mangia on manigot while discussing this thing of ours.
- Don't be shy about keeping clients satisfied. Your competitors consider your clients as their target revenue sources, and will make them an offer they can't refuse.
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